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Relaxed @ Newman Bros.

What is a Relaxed @ Newman Brothers Experience?

Our Relaxed experience is a factory tour which has been designed specifically for people on the Autistic Spectrum and their families, and suitable also for people with a learning disability or sensory and communication disorder.

How have we adapted our usual factory tour?

Adam, Suzanne and Fred

Adam, Suzanne and Fred the factory cat

We have adapted the environment by reducing noise levels and making some of our machinery demonstrations optional rather than standard. Group sizes are also smaller and we provide a quiet room (which includes a lava lamp, gentle lighting and cushions) for those who need some space during the tour. Our tour guide and front of house volunteers are trained in, or have experience of the Autistic Spectrum.

There will also be a special trail with Fred the factory cat for younger audiences, and we have put together some PECS (Picture Exchange Communication Systems) to help us communicate with everyone on the tour.

We’ve timed our Relaxed experience to be the first tour of the day so the museum is quieter and we can be more flexible with time to suit the needs of the group.

Most importantly, there will be a relaxed atmosphere where you can learn and enjoy discovering our wonderful ‘time capsule’ factory together as a family or with friends. All areas of the museum are wheelchair accessible. The tour lasts approximately 1 hour and 15 minutes. 

Our Relaxed experience has been developed with one of our museum volunteers who is on the Autistic spectrum.

Here is a short film where Adam introduces what the experience is about.

What is the Relaxed @ Newman Brothers Experience About? from BirminghamCT/Garbi on Vimeo.

Preparing for your visit 

Below is a short film designed to give you a preview of the factory tour, room by room, and a description of the facilities, to help you prepare for your visit. 

We have also provided this and further information as a downloadable PDF. Please click HERE.

Relaxed @ Newman Brothers pre-visit information from BirminghamCT/Garbi on Vimeo.


Relaxed @ Newman Brothers Experience is available by special arrangement.

It is essential that you pre-book your visit as our Relaxed tours are led by specific team members.

If you would like to arrange a Relaxed tour for a family, school or other group, then please email or call 0121 233 4785 for more information.

Admission Prices

With Gift Aid

Adult £9.35, Concession £8.25, Child (5-16) £4.95, Child (under 5) FREE, Family (1 adult + up to 3 children) £16.50, Family (2 adults + up to 3 children) £25.30

Standard prices

Adult £8.50, Concession £7.50, Child (5-16) £4.50, Child (under 5) FREE, Family (1 adult + up to 3 children) £15.00, Family (2 adults + up to 3 children) £23.00

Our admission policy admits the necessary companion, or carer, of a disabled visitor or visitor on the autistic spectrum free of charge, on request, while the normal admission fee applies to the disabled visitor.


Click for more information on access to our museum.

If you have any questions, please do contact a member of staff at the museum on 0121 233 4785 or email Sarah:


On Sundays there is free on-street parking around the museum. There are currently a few road diversions around the Jewellery Quarter, so add a few extra minutes to your journey time! Click HERE for more information about getting to the museum and parking.

Noise in the Factory

In the museum there is music and sound effects such as tannoy announcements, sewing machines and a clocking-in machine. These will all be set at a fairly low volume. 

At the end of the Relaxed tour we will operate the Drop Stamp machines for anyone who wants to see them in action. They are very noisy and screechy. Below is a film of volunteer Cornellius operating the machines for you to watch at home if you prefer. Please adjust your own volume level and enjoy!

Drop Stamps at Newman Brothers from BirminghamCT/Garbi on Vimeo.

We look forward to welcoming you to our Relaxed experience.

For more Inspiration & Good Ideas visit Autism Links